Is your product so good that all the other competitors are criminals for selling such an inferior offering?
Is your service so good that your customers wonder what they ever did without you?
Is your work so good that your boss wants you to work on every project, even though your peers do a passable job?
If that were the case: if what you had to offer was undeniably better than your competition, wouldn’t you have an obligation to share it? If you knew what you had to offer could help the hurting, solve critical business problems, or make someone’s life better, wouldn’t you feel a compulsion to share it?
When you get to that point, where you feel like it would be doing people a disservice not to tell them about what you have to offer… That’s the point where you start advertising, promoting and sharing.
Share with them. Not because it’s in your best interest, but because it’s in theirs.
The advertising message that is motivated by, “Here, you need this, it will truly help you,” is much different than the one motivated by “Here, you need this, it will truly help me.”
For the believer, that’s our motivation at work to sell our product, advertise our service, and yes – sometimes talk ourselves up to our bosses (gasp). Not because it’s in our best interest, but because it’s in theirs.
And this, friends, is why Christian’s can be the best at marketing, advertising and promotion. Because we are experienced at having something far better than what’s on offer everywhere else. We’re already keenly aware of what it means to be compelled to share something good with others.
I don’t care if it’s the Gospel, or a toothpaste, or a restaurant, or a widget… or if it’s a dance number, a song, a blog post, or a painting. The believer knows what it means to say, “Here. Try this. Your world would be better if you had it.”
Hey! Asking you to sign up for the email list is hard to do. Personally, it feels like unwanted self promotion. But the truth is that subscribers frequently tell me they are encouraged by the emails they receive. So here I am promoting email signups (hopefully) for your good. Maybe you agree. So... are you a subscriber? Enter your email below and click "Subscribe" to receive a weekly reminder that your work matters to God.